Excitement as DFCU Bank Launches Rewarding Loyalty Program

Unlike traditional points or miles systems, the cashback reward is straightforward and easy to understand, providing customers with transparency and predictability in their rewards. Customers will earn cash back on their everyday purchases, effortlessly turning their spending into savings.

Excitement as DFCU Bank Launches Rewarding Loyalty Program
Maryam Wanjiku Michukki, the chief Business Solutions and Marketing officer, DFCU Bank

By Editorial

Kampala, Uganda; August: There is excitement across the country as DFCU Bank, a leading financial institution in Uganda, launches a new Visa Cashback campaign.

 The new Visa Cash back campaign is aimed at rewarding the bank's customers. 

The campaign, which is part of the Bank's strategic partnership with Visa, underscores DFCU Bank’s commitment to continuously deliver value-added solutions to its client.

 

"In todays rapidly evolving banking landscape, digital payments contribution to how consumers and businesses pay and get paid and continues to record significant growth. As part of its transformation journey, dfcu is committed to become a digitally driven bank, and thus its evolving partnership with Visa" Maryam Wanjiku Michukki,the chief Business Solutions and Marketing officer said.

 

 Wanjiku, further commented on the launch of the Visa Cashback Campaign, stating, "Our customers are one of the five strategic pillars at dfcu, and therefore, we are consistently seeking opportunities and partnerships that allow us to continuously innovate and provide enhanced value to our customers"

She observed that partnership with Visa enables the bank to bolster its services by offering a loyalty program that rewards customers for choosing their dfcu card to pay for their meals, shopping, travels, gifts and so many more touch points.

This Publication understands that the Cashback Visa Campaign is designed to create lifetime value for dfcu Bank customers by incentivizing them to make purchases using their  dfcu Visa card( Blue, Gold and platinum Cards. 

Through this rewards program, customers will receive cashback rewards for their everyday transactions, providing them with tangible benefits.

Unlike traditional points or miles systems, the cashback reward is straightforward and easy to understand, providing customers with transparency and predictability in their rewards. Customers will earn cash back on their everyday purchases, effortlessly turning their spending into savings.

Wanjiku further disclosed that the Cashback Visa Campaign represents dfcu's commitment to giving back to her customers and showing appreciation for their loyalty,"

"We encourage our customers to make dfcu Bank Visa Credit & Debit cards their top-of-wallet choice, driving growth in cards usage accelerating the move to a cashless economy." She stressed.

According to Wanjiku,The Cashback Visa Campaign leverages Visa's extensive network of merchants and partners to offer cardholders a wide range of cashback opportunities, including discounts on dining, shopping, travel, and more. 

Rewards are automatically credited to the cardholder's account, providing a seamless and convenient way to earn rewards.

For more information about the Cashback Visa Campaign, please visit  https://www.dfcugroup.com/